CSY Immigration
Branding and Identity
00
OVERVIEW
CSY Immigration is a Canada-based immigration consulting agency. They provide a range of services, from Express Entry to Citizenship for those looking to immigrate to Canada.
ROLE
Web Designer (Freelance)
COLLABORATORS
DURATION
Jun - Aug 2022
TOOLS
Adobe Photoshop, Adobe Illustrator, Wix Studio
Problem
People want to immigrate to Canada. However, its often the case that this process requires extensive research, knowledge about immigration laws, and a ton of document requirements.
Solution
CSY Immigration provides access to trained specialists that speed up and demystify the immigration process. Alongside providing these services, the website also has clear explanations of the types of immigration processes, and a blog to keep up with some of those already in Canada.
The CSY Immigration service ties in professional expertise with accessible knowledge and the personal experience of moving to a new country.
CSY Immigration's consultants aim to provide tailored solutions to their clients and facilitate best practices for all applications and immigration issues.
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The Design Process:
I was approached to help redesign their website, with the goal of increasing the strength of their brand identity.
From the old website, I identified that a key component for success would be to create a more consistent color and typographic system.
Before and After Comparison
To start, I decided to take the colors from the logo and apply them to the background and accent elements to create a consistent theme. I also created custom dividers and shapes in Adobe Photoshop to create more dynamic and engaging sections.
I made sure to reduce clutter, decrease the amount of text, and improve the overall readability of the page while still keeping it engaging. There was a lot of unnecessary typography and awkward image usage which I simplified for the updated version.
After updating their website, I was also tasked with creating business cards for their company. Again, I went for a simple solution that ties in with the friendly and smooth nature of the service they are providing.
Thanks for reading!
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